You’ve done a great job generating leads and pushing them to the purchase, but soon, disappointed, you see a great part of users leaving, and your customer churn rate growing.
Problem 1: You are selling to the wrong people
One of the popular mistakes in sales is trying to pitch your product/service to everybody. If you target people who are not interested in your offer, even if you make them buy your product, you won’t be able to make them stay.