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Bad customer loyalty

Reasons behind bad customer loyalty and ways to improve it

Existing customers can bring more revenue than new ones, so no wonder customer loyalty is something every marketer is striving for.

Problem 1: You don't nurture your customer relationships

If you've generated leads and think you've done everything for them to make a purchase, you are mistaken. That's like you've just invited guests for dinner but neither treated nor entertained them.

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