Revamping email copy: identify problems and boost performance

Indicators of a poor email copy and ways to improve it

Mastering the art of email copywriting is quite a challenge! To understand how to prepare a brilliant email that will appeal to your subscribers, let's first consider what makes your copy far from perfect.

Problem 1: Subject line

About 35% of people open emails based on the subject line alone. Too long subject lines that are usually cut-off on phones, subject lines that are misleading, sound like promotions, or are written in all capital letters can annoy email recipients. Besides, if your subject contains spam trigger words, your message might never reach their inbox at all.

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