Implementing an efficient sales strategy: a complete guide for teams of all sizes

How to build and implement an effective sales strategy that suits any team

Being strategic at every stage is the key to dream sales and constant improvement. No matter whether you are working solo or in a team, this step-by-step plan will help you build an effective sales strategy you can be proud of.

Step 1: People and resources

People force: competencies, responsibilities, workload. Sales have always been about people: those who sell and those who buy. Assigning the right people to the right responsibilities is what can keep a team motivated and efficient. Try using the RACI matrix to map out each team member’s role in every task towards your goal.

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