Being strategic at every stage is the key to dream sales and constant improvement. No matter whether you are working solo or in a team, this step-by-step plan will help you build an effective sales strategy you can be proud of.
Step 1: People and resources
People force: competencies, responsibilities, workload. Sales have always been about people: those who sell and those who buy. Assigning the right people to the right responsibilities is what can keep a team motivated and efficient. Try using the RACI matrix to map out each team member’s role in every task towards your goal.