It's not difficult to dive into sales when your company has money to invest. But in reality, the majority of startups can't boast of a big budget. Is it possible to grow sales when you are pinching every penny? The answer is 'Yes,' provided you have a well-organized sales strategy.
Challenge 1: How to generate leads
You can find new leads by going two ways — inbound and outbound. When on a tight budget, you'll need to think of alternative options of using both. Say, if you use an inbound strategy, you won't be able to use paid advertising to attract new leads.