Boosting conversion rate by improving lead quality

Causes of low conversion rates and how to improve them

Okay, you've created a sales plan, set sales goals, and are now trying hard to achieve them. But how will you know your effort brings results? By tracking conversions!

Problem 1: You are selling to the wrong prospects

If your conversion rate is low, first consider whether you are selling to the right people. Pursuing 'the more the better' approach, salespeople often forget that only those prospects who are indeed interested in your offering are ready to convert. So, not everyone deserves your time and attention.

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