You can only sell if you have a way of reaching the lead. And for yet another year, email stays the most popular means to contact potential customers. But on average 0.96%* of all B2B sales and marketing emails end in a bounce.
Problem 1: Purchased third-party email lists
No matter what niche you're in, buying email lists is frowned upon everywhere. In a way, it's the worst thing you can do for your sales because: