Getting first clients for your business: 5 must-dos

How to set up an outbound and inbound flow of leads to fill the funnel.

You've launched your business and developed your product. What's next? Finding your first customers! But it's not as easy as it sounds. To succeed, let's divide a big goal of getting new clients into smaller tasks.

Task 1: Identifying ideal customers

Who is your customer? Can you tell their age, where they live, if they have been promoted lately, and what concerns they have? If yes, congrats — your chances to attract a client are much higher than if you can't answer these questions. Personification of your leads and creating an ideal customer profile (ICP) is as important as having all the information about your product at your fingertips.

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