Black Friday banner

BLACK FRIDAY IS HERE: 50% off all annual plans with promo code BLACKFRIDAY22

Get your 50% off!

Bad email engagement

Email engagement metrics and ways to improve them

You think you've launched an impeccable email campaign, but instead, you see your open and click-through rates declining. Well, it tells you about poor email engagement.

Problem 1: You don't pay enough attention to subject lines

Often, sales reps spend hours elaborating on the content of their email, but when it comes to a subject line, they solve the issue within seconds, typing… just something… But the email subject line is what subscribers see first, so if it doesn't resonate with them somehow, they won't try to open the email at all.

Log in

Log in to access SalesCheats materials

Lost password? Reset your password here.

Read the rest of this article, get checklists and all downloadable materials with a free account!



Already have an account? Log in here.

Password reset

Enter your email and you will receive a link to reset your password

New to SalesCheats? Sign up here.

Thank you!

Now you can access all sales materials

success Done