Bad email engagement
Email engagement metrics and ways to improve them
You think you've launched an impeccable email campaign, but instead, you see your open and click-through rates declining. Well, it tells you about poor email engagement.
Problem 1: You don't pay enough attention to subject lines
Often, sales reps spend hours elaborating on the content of their email, but when it comes to a subject line, they solve the issue within seconds, typing… just something… But the email subject line is what subscribers see first, so if it doesn't resonate with them somehow, they won't try to open the email at all.