Companies that think their product/service is a good fit for everyone often make the same mistake: they start to reach out to prospects with bulk emails that don't resonate with most of their vast audience. It's no surprise such outreach turns out ineffective.
Problem 1: You don't clearly understand whom to target
That's the first indicator of wrong targeting. If you don't know whom to target, you focus on a broad audience. As a result, your content doesn't catch the attention of those prospects who are interested in your product and are ready to buy it.
